If No one Can Find Your Web Site, Why Have It?

"Build it and they will come" may be the biggest fallacy on the Internet today.

Many companies make the mistake of deploying their web site and then waiting for the visitors to arrive. Unfortunately, for many, vistiors never arrive. The web site becomes a recurring expense instead of a profitable initiative.

NLI Media Group will enhance your web site so it appears on the first page of listings in search engines such as Google and Yahoo.

Search Engine Optimization is only a part of what NLI Media Group can and will do. When prospects find your site- how will you turn them into paying clients?

Learn how NLI Media Group can significantly increase the traffic visting your web site and then turn the visitors into buyers!

How It Works

Improving your rankings isn't magic- but it is work. There are a number of techniques that are used to raise your rankings. Keyword evaluation, content development, and the way your code is structured are all important facets of the SEO process. During NLI Media Group's SEO evaluation, we will not only prepare your site for higher rankings, but also guide you through the process of maintaining your site content so that the higher rankings are achieved.

The NLI Media Group SEO package is the best bet for those who want a complete SEO service at a reasonable price. However there are a number of separate services that we can offer you that might be helpful to you.

The NLI Media Group offers the following SEO services:

SEO Report & Analysis

There are a number of reports NLI Media Group can run on your web site to determine your ranking in the 20 top search engines, the efficacy of the keywords you are using, and the overall condition of your site from an SEO perspective. This reporting provides a baseline from which you will see increases in your ranking in the search engines as your site quality and content improves.

Keyword Evaluation

Not all keywords are created equal. You want to select keywords that will bring qualified, and specific traffic to your site. If your site is selling seeds, you don't want traffic that is looking to purchase perfume. Additionally, small nuances in keywords can make a big different in the amount of traffic that you receive. NLI Media Group will run every imaginable keyword and keyword set that might be used to locate your site. From this analysis we'll work with you to choose keywords that will be most beneficial for you.

The end result of the keyword evaluation is the creation of keyword "baskets." These keyword baskets will be the foundation of the content development, and code SEO makeover that follows as part of the SEO process.

Site Marketing Evaluation

Even if your search engine optimization is excellent, you will not benefit if your site is not designed to capture the traffic that visits. NLI media consultants will examine your site and ensure that it is designed to capture the traffic that comes to your site. Whether you want site visitors to make a purchase, sign up for a mailing list, or simply provide you with their personal information, this evaluation will ensure your site is correctly positioned to meet your marketing goals.

Site Code SEO Makeover

The manner in which a site is coded can have an effect on your search engine rankings. Aspects of the site code like page titles, filenames, the hierarchy of tags all are important parts of the search engine algorithms used to rank your site. In the Site Code SEO Makeover, NLI Media Group will adjust your site code to take maximum advantage of the processes the search engines use to index your site. There are up to 100 separate factors that may be adjusted during this makeover!

Content Development/ Content Revision

You've probably heard the term "Content is King." Your site content is the MOST important factor in how your site gets indexed by the search engines. Whether it is writing your content in a search engine friendly way, or training you to develop SEO friendly content, NLI Media Group provides the service you need to create and revise content to maximize your rankings. The NLI Media Group content development specialist can write your content for you or consult as your content is developed by subject matter experts.

Backwards Linking Strategy & Development

Yet another critical factor in your ranking is the number of outside sites that link to yours. If there are lots of sites with links back to your web address, you will rank higher in most search engines. Developing these links is another important part of the SEO process. NLI Media Group will assist you in maximizing opportunities for backwards links and to your site.

Junior SEO Package: Six months of SEO service		Senior SEO Package: One year of SEO service with Bonuses!
SEO Reporting and Analysis-All initial reports including ranking reports, keyword reports, and site content reporting. One set of reports each month for 6 months Keyword Analysis-Complete development of keywords for each page of your site (20 page limit). Includes all research and development of one primary keyword set and 2 secondary keyword sets for each page. You will be provided with metrics on all your keyword options include the frequency that the keywords are searched in major search engines Site Marketing Evaluation-Evaluation of your site from a marketing perspective to ensure maximum capture of site traffic. Site Code SEO Makeover-Complete redevelopment of your site code to ensure that the code is as compatible as possible with current SEO strategies. (20 Page limit-Dynamic / CMS sites may be extra) Content Development-Five hours of consulting with our content developer and/or SEO consultant to ensure that your content is prepared for search engine consumption. Backwards Linking Strategy Development-Your dedicated SEO consultant will work with you to develop a strategy to get important links to your site that increase your search engine rankings Continuing Consultation-Each month for six months you'll have a one hour consultation with your SEO consultant who will continue to coach and guide you through maintaining and increasing your SEO position.		SEO Reporting and Analysis-All initial reports including ranking reports, keyword reports, and site content reporting. One set of reports each month for 1 year Keyword Analysis-Complete development of keywords for each page of your site (30 page limit). Includes all research and development of one primary keyword set and 2 secondary keyword sets for each page. You will be provided with metrics on all your keyword options include the frequency that the keywords are searched in major search engines Site Marketing Evaluation-Evaluation of your site from a marketing perspective to ensure maximum capture of site traffic. Site Code SEO Makeover-Complete redevelopment of your site code to ensure that the code is as compatible as possible with current SEO strategies. (30 Page limit-Dynamic / CMS sites may be extra) Content Development-Eight hours of consulting with our content developer and/or SEO consultant to ensure that your content is prepared for search engine consumption. Backwards Linking Strategy Development-Your dedicated SEO consultant will work with you to develop a strategy to get important links to your site that increase your search engine rankings Continuing Consultation-Each month for a year you'll have a one hour consultation with your SEO consultant who will continue to coach and guide you through maintaining and increasing your SEO position. Bonus: Installation of a Blog- Blogs are GOLD for SEO as they offer the opportunity to increase the amount of content you have using keyword dense text on a regular basis Blogging Training-One hour training session on creating blog content that will cause your search engine rankings to skyrocket! Second Bonus: SEO minicourse for all of your staff- A 90 minute minicourse put on for your staff during which you will learn the basics of SEO and how to do the behind-the-scenes work that will keep you ranked high for years to come!

SEO Hourly Consulting

Hourly consulting is available for Search Engine Optimization. Your dedicated Search Engine Optimization Consultant will work with you on any issues related to SEO. This consulting can be scheduled for as little as one hour and as many as four hour blocks. Reporting Extra.

SEO Training (For Your Company)

Want to do the work yourself, but lack the know-how? Let us train you and up to 12 of your co-workers. This is a one day seven hour seminar that will teach you everything you need to know to do your own search engine optimization. The course includes information on all topics related to SEO. For a complete course description and curriculum, please contact us.

I want a FREE SEO evaluation for my web site. Please have a media consultant call me to set up an appointment to do a complementary evaluation of my web site! The in-person evaluation will discuss all factors of my web sites SEO and provide a plan for increasing search engine rankings.