NLI Media Group

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Latest Blog Entry
Creating an Effective Landing Page
The term 'landing page' is a common phrase among online marketing gurus, but what does it mean and how does one create an effective landing page?

What is a Landing Page?
Basically, a landing page is a specialized marketing page aimed at directing a user to perform a certain task. These pages are typically highly focused on a particular product or service. The overall goal of a landing page is to entice users to perform a specific task that will inevitably lead to an online sale.


Let NLI Media Group Create an Application that is designed for your Business!

NLI Media Group has a rapidly growing custom development and software department. We are already one of the largest development groups in Central Texas, with a focus nationwide.

NLI Media Group specializes in the development of custom software applications, web based applications, and networked, distributed applications. Specifically, our company carries out custom programming, database design and development, and client-server and internet/intranet software application development.

We have experience in the following areas of development:

  • Windows Applications
  • Web Applications
  • E-commerce Solutions
  • Migration Solution
  • Database Consulting and Applications
  • Membership Management
  • Retail Point of Sale
  • .net 2.0 and .net 3.0
  • and More!

NLI Media Group offers a wide range of custom IT programming services. We have outstanding experience in custom database development, desktop and distributed application design as well as various custom software components and web-project programming. We take all stages of the software development process seriously. Our primary goal is to meet all our customers' needs and requirements as quickly as possible—that's why our feedback standard requires us to answer any client's question or request within 24 hours. This also includes periodic reports on the project development status.

We believe that our high quality service provides a sound basis for a successful customer relationship. We consider the testing stage of the product to be one of the most important parts of the development process and we strive to exclude any errors before the product release milestone.

The team at NLI Media Group strives to provide you with custom software solutions that will help you to keep one step ahead your competitors by continuously improving your IT-based business solutions. We use the latest software development platforms and tools to achieve this. We also employ the latest project management techniques and software engineering practices.

We offer a wide range of custom web and software programming services in a variety of application areas.

About The Software Development Process

We develop many different kinds of software, including Internet/Web based software, desktop applications and background server based software. No matter what type of project it is, our process is more or less the same.

Before NLI Media Group can develop a software application that will work for your organization, we must determine your needs. At our initial kick-off meeting we will discuss your vision for the project and how you intend to use your new software. Your project manager and software developers will listen closely and ask questions, prompting you to discuss your needs, hopes and fears concerning the project.

100% Satisfaction Guarenteed!

If no specification or prototype of the software has been created, our team will begin by writing a detailed conceptual specification for your software. This will be a joint effort initiated by us but completed as a collaborative work done by our project team, including your company's appropriate personnel. This specification does not attempt to address how the application will perform. It will address exclusively what the application is to do, in explicit detail. Once this specification is completed the entire team (our staff and yours) will have a clear picture of exactly what the application is to do.

Before development begins we'll determine what technologies are to be used. For example, will we use Windows® servers? Will we develop the software using Java® or Microsoft DOT.NET® technology? What databases will we use?

Once the conceptual specification is complete, we will either begin designing any user interfaces for smaller projects, or for larger projects, we'll create interface mock ups and write a design specification. Generally, we'll begin development of different phases simultaneously. For example, we'll design the database and the back end functionality at the same time that we are developing user (and external software) interfaces. Early on in development, we begin the process of testing and debugging the application.

As the software is being designed and developed our graphic design team will be working on making the application look outstanding and insuring that the interfaces are intuitive and easy to use.

Once the initial software development is completed, we begin with final testing and debugging. Once the entire team agrees that the application is complete we will begin the process of deployment. For Web applications, that generally simply means making the test Website available to its intended user base. For other applications it means installing copies of the software components on the proper computer(s).

Once deployment is complete, we do 'live' testing and debugging to insure that the entire application is working correctly in the environment in which it is to be used. Once the application is in production, our staff will continually work with yours to maintain it and make any changes and/or upgrades that may be necessary over the life of the software.


Yes! I'd like to meet with a media consultant to discuss my custom software project! Please have a media consultant call me to set up an appointment.
Latest News
›› Local Independent Music Finds Home on Internet Radio
Internet Broadcasting Group and Affordable Sound Join Forces to Form Affordable Sound Radio Online

Austin, Texas- Local musicians unable to get airplay on Austin's commercially owned radio stations will find respite in Affordable Sound Radio Online, launching September 1, 2008. The radio station which will be available online at AffordableSound.FM, will specialize in playing artists that aren't heard on any other station.

While commercial radio is losing revenue and listenership every quarter, internet radio is growing at exponential rates. Internet Broadcasting Group and Affordable Sound will work together to create a station that is "thoroughly listenable, engaging and entertaining," said Affordable Sound co-owner Mike Marquardt. Affordable Sounds specializes in high volume CD duplication, artist posters and collateral and music distribution. The company which has traditionally provided artists with exposure through compilation CD's and events, sees internet radio as a new and highly viable venue to promote local artists.



›› Internet Radio Networks Revolutionize Broadcasting
Internet Broadcasting Group Announces Network Lineup

Austin, Texas- People are familiar with, and have enjoyed programming from television and radio networks for years. Now, the Austin, Texas based Internet Broadcasting Group is introducing internet radio networks that allow just about anyone to own their own network affiliate.

Initially six networks are planned. Each network will appeal to a separate audience demographic and is designed to be compatible with different types of businesses. "For example, JuiceBox Radio, featuring DJ Jelly playing contemporary hits, is designed for a youth demographic. Companies that serve kids and ‘tweens would make great affiliates," explains Greg Narag, a media consultant with Internet Broadcasting Group. Affiliates will be play network programming but also add their own programming. The internet radio station for each affiliate will identify the programming sponsor in breaks and promo announcements.

Featured Podcasts
›› Cigar Boyz Preview
NLI Produces a preview of the Cigar Boyz Radio, an example of what the Internet Broadcasting Group can do for you!


›› Online Marketing Juice Podcast
Using Google Analytics to pinpoint what's working and not when clients or potential clients visit your site...Mark Lassoff hosts...

Featured Projects
›› The Dupont Group Austin commercial real estate agency, developer and builder The Dupont Group sought to improve the look and feel of their web presence as well as provide them with the ability to dynamically update site content
© 2007 NLI Media Group
2136 Rutland Drive Suite B
Austin, Texas 78758
(512) 485-9505
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